Fauninha Bauducco
The aim in this campaign is to encourage the connection between parents and their children at the table. With the concept "Play with Food" we developed "Fauninha", a series of characters that could be made of food. The recipes to make these little buddies mixes the brand ingredients with natural food. All the recipes are in the cardgame we crafted to go along with a special kit.
Client: Bauducco
Agency: AlmapBBDO
CD: Bruno Prosperi, Marcus Sulzbacher
AD: Antonio Belchior Neto, Hauck Araújo, Israel Medeiros, Paulo Altieri, Pedro Burneiko
Illustrations: Antonio Belchior Neto, Johann Vernizzi, Wherlon Silva
Motion Graphics: Francisco Andrade
Mockup: Frank Moraes
Photo: Mari Valverde, Hugo Treu
Agency: AlmapBBDO
CD: Bruno Prosperi, Marcus Sulzbacher
AD: Antonio Belchior Neto, Hauck Araújo, Israel Medeiros, Paulo Altieri, Pedro Burneiko
Illustrations: Antonio Belchior Neto, Johann Vernizzi, Wherlon Silva
Motion Graphics: Francisco Andrade
Mockup: Frank Moraes
Photo: Mari Valverde, Hugo Treu